Among conference guests, there were designers from leading interactive agencies in Poland (Ars Thanea) and Hello Monday and UNIT9 from Copenhagen and London (award winners in many competitions) as well as the creators of DICE+, i.e. the first Polish product which sells at AppStore all over the world. The presentation by Piotr Baczyński's from the Esencja Studio interactive agency proved to be very inspiring - he established the Immersion company with the help of a Swiss business angel - the first Polish manufacturer of software for Oculus Rift goggles. Baczyński explained that Oculus Rift and virtual reality will revolutionise not only the world of video games, but also other business sectors. “This technology can also be used by the developer and tourist sectors, but we have many more ideas about how to use it" — Immersion's founder argued.

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